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Every Brand Starts With a Spark.

The Spark Behind the Strategy

Digital Transformation

Local SearchEnterprise Scale

Local SearchEnterprise Scale

 

Modernizing websites, improving user experiences, and helping organizations evolve their digital presence.

Local SearchEnterprise Scale

Local SearchEnterprise Scale

Local SearchEnterprise Scale

 

Managing thousands of business listings while improving visibility, reputation, and discoverability.

AI & Marketing Innovation

Local SearchEnterprise Scale

AI & Marketing Innovation

 Finding practical ways AI can improve workflows, decision-making, and team efficiency. 

Growth Strategy

Solving Complex Problems

AI & Marketing Innovation

 

Aligning marketing with business objectives through data, experimentation, and measurable outcomes.

Healthcare Marketing

Solving Complex Problems

Solving Complex Problems

 

Creating digital experiences that connect patients with care while supporting providers and health systems.

Solving Complex Problems

Solving Complex Problems

Solving Complex Problems

 

The projects that don't fit neatly into one category—the ones requiring strategy, collaboration, and systems thinking.

Sparks That Became Campaigns

Sparks That Became Experiences

Attorney website featuring legal services, biography, local SEO, and client-focused navigation.

 

Ethan Vessels

Challenge
A respected attorney wanted to establish an independent online presence while strengthening local search visibility.

Solution
Designed a modern, SEO-focused website that showcased his expertise, simplified navigation, and elevated his personal brand.

Enterprise website featuring provider search, locations, and Epic-integrated digital experience.

 

WVU Medicine

Challenge
An outdated website with inconsistent branding, multiple themes, and fragmented navigation made it difficult for patients to find providers, locations, and services.

Solution
Helped modernize the enterprise website by improving information architecture, establishing content governance, and integrating Epic to keep provider and location information accurate.

Website showcasing construction, excavation, heavy equipment, and industrial infrastructure services

 

Bruce Allen Pipeline

Challenge
The company's website no longer reflected the professionalism and capabilities of its growing business.

Solution
Modernized the website with updated branding, improved navigation, and clearer messaging to better represent its industrial services.

Senior living website featuring search, healthcare services, and improved location-based navigation.

 

Ohio Living

Challenge
Ohio Living's navigation required visitors to know the exact name of a community, making it difficult to find nearby locations or the correct Home Health & Hospice region.

Solution
Maintained and expanded the Ruby on Rails platform while redesigning navigation around user behavior. Built a chatbot that helped visitors quickly identify the closest community or service.

Law Heating & Cooling website showcasing HVAC services, local SEO, and customer-focused design.

 

Law Heating & Cooling

Challenge
A new HVAC company needed a professional website that could compete with established local businesses from day one.

Solution
Designed and developed the website with SEO as the foundation, creating a scalable digital presence that supported the company's growth into multiple locations.

Fabrication website highlighting custom fabrication, welding, machining and industrial manufacturing

 

Williamstown Fabrication

Challenge
An outdated website no longer reflected the quality and professionalism of the company's fabrication services.

Solution
Redesigned the website to strengthen branding, improve usability, and better showcase the company's manufacturing capabilities.

Industrial e-commerce website featuring catalog, ordering, inventory management, and purchasing.

 

Ohio Valley Supply Company (OVSC)

Challenge
Manual ordering, printed catalogs, inventory issues, and fraudulent online purchases created inefficiencies across the business.

Solution
Built an e-commerce platform that streamlined ordering, improved inventory management, reduced fraud, and supported secure online purchasing.

Ohio Valley Spray Foam website highlighting insulation services, energy efficiency, and local SEO.

 

Ohio Valley Spray Foam


Challenge
Competing against large referral sites made it difficult for the business to gain visibility online.

Solution
Optimized the website for local SEO, helping the company compete organically without relying on expensive directory advertising.

Country Roads Hydration website featuring IV hydration services, appointment scheduling, and online

 

Country Roads Hydration

Challenge
A new healthcare business needed an online presence that could grow alongside its expanding services.

Solution
Built a professional website that later evolved to include online scheduling and integrated payment processing as the business matured.

AI in Action

Conference Presentation | Connected Healthcare Summit

March 31, 2026 | Nashville, TN


Artificial intelligence is transforming healthcare marketing—but successful adoption requires more than new technology. This presentation explores practical applications of AI, responsible implementation, and strategies for improving efficiency while keeping people at the center of the experience.

 

Key Topics

AI-assisted content creation 

Prompt engineering 

Workflow automation 

Ethical AI use 

Healthcare marketing applications 

Organizational adoption


Why This Presentation Matters

Rather than treating AI as a trend, this session focused on practical, responsible implementation within healthcare organizations. The goal was to help marketing leaders identify opportunities where AI could improve efficiency, strengthen decision-making, and enhance—not replace—the human experience.

Download PDF

Ideas That Drive Decisions

 

Strategy isn't just about execution—it's about helping organizations make better decisions.

From executive board presentations and performance dashboards to educational eBooks and marketing research, these projects demonstrate how I translate complex data into clear, actionable insights. Whether presenting to leadership, educating customers, or analyzing business performance, my focus is always the same: turning information into strategy that moves organizations forward.


TURNING INFORMATION INTO IMPACT

Great marketing isn't just about creating campaigns—it's about understanding the story behind the data.

These reports, presentations, dashboards, and educational resources illustrate how I combine analytics, strategy, and storytelling to simplify complex information and support better business decisions.

Hospital Volunteer Recruitment Marketing Plan (docx)Download
Boardroom_Executive_SocialClimb_Report_May2026 (1) (docx)Download
Should I Stay or Should I Go (pdf)Download
Starting the Conversation with your parents (pdf)Download
Digital Plan for Board Presentation (pdf)Download
Vessels newsletter (pdf)Download
Digital Start _Stops Weekly Comparison (3) (xlsx)Download
Campaign Abandonment Study (pdf)Download
Digital Subscriptions Lab - Data Request List 04.07.19 (xlsx)Download
Daily 2-5 Paywall Report (1) (xlsx)Download
Consumer Revenue 041219 (pptx)Download
Consumer Marketing Dashboards 04-12-19 (pdf)Download

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