Modernizing websites, improving user experiences, and helping organizations evolve their digital presence.
Managing thousands of business listings while improving visibility, reputation, and discoverability.
Finding practical ways AI can improve workflows, decision-making, and team efficiency.
Aligning marketing with business objectives through data, experimentation, and measurable outcomes.
Creating digital experiences that connect patients with care while supporting providers and health systems.
The projects that don't fit neatly into one category—the ones requiring strategy, collaboration, and systems thinking.















Challenge
A respected attorney wanted to establish an independent online presence while strengthening local search visibility.
Solution
Designed a modern, SEO-focused website that showcased his expertise, simplified navigation, and elevated his personal brand.
Challenge
An outdated website with inconsistent branding, multiple themes, and fragmented navigation made it difficult for patients to find providers, locations, and services.
Solution
Helped modernize the enterprise website by improving information architecture, establishing content governance, and integrating Epic to keep provider and location information accurate.
Challenge
Ohio Living's navigation required visitors to know the exact name of a community, making it difficult to find nearby locations or the correct Home Health & Hospice region.
Solution
Maintained and expanded the Ruby on Rails platform while redesigning navigation around user behavior. Built a chatbot that helped visitors quickly identify the closest community or service.
Challenge
A new HVAC company needed a professional website that could compete with established local businesses from day one.
Solution
Designed and developed the website with SEO as the foundation, creating a scalable digital presence that supported the company's growth into multiple locations.
Challenge
Manual ordering, printed catalogs, inventory issues, and fraudulent online purchases created inefficiencies across the business.
Solution
Built an e-commerce platform that streamlined ordering, improved inventory management, reduced fraud, and supported secure online purchasing.
Challenge
Competing against large referral sites made it difficult for the business to gain visibility online.
Solution
Optimized the website for local SEO, helping the company compete organically without relying on expensive directory advertising.
Conference Presentation | Connected Healthcare Summit
March 31, 2026 | Nashville, TN
Artificial intelligence is transforming healthcare marketing—but successful adoption requires more than new technology. This presentation explores practical applications of AI, responsible implementation, and strategies for improving efficiency while keeping people at the center of the experience.
Key Topics
AI-assisted content creation
Prompt engineering
Workflow automation
Ethical AI use
Healthcare marketing applications
Organizational adoption
Why This Presentation Matters
Rather than treating AI as a trend, this session focused on practical, responsible implementation within healthcare organizations. The goal was to help marketing leaders identify opportunities where AI could improve efficiency, strengthen decision-making, and enhance—not replace—the human experience.
From executive board presentations and performance dashboards to educational eBooks and marketing research, these projects demonstrate how I translate complex data into clear, actionable insights. Whether presenting to leadership, educating customers, or analyzing business performance, my focus is always the same: turning information into strategy that moves organizations forward.
TURNING INFORMATION INTO IMPACT
Great marketing isn't just about creating campaigns—it's about understanding the story behind the data.
These reports, presentations, dashboards, and educational resources illustrate how I combine analytics, strategy, and storytelling to simplify complex information and support better business decisions.
Connect with me on LinkedIn
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